Abu Dhabi Commercial Bank (ADCB) has appointed Impact BBDO as its creative agency following a competitive pitch, to support the bank’s vision to be the number one bank of choice in the UAE.
Seeking an agency which shared the same values and principles of the bank, Impact BBDO impressed ADCB by demonstrating a deep understanding of their requirements throughout the competitive pitch process. The agency will work with the bank to elevate its position even further and support its drive to deliver excellence to current and potential customers.
This new appointment makes ADCB the financial partner for Impact BBDO. Dani Richa, chairman and chief executive of BBDO Middle East, Africa and Pakistan, said: “As an agency that serves key brands across a spectrum of industries, we have been striving for the right financial client to partner with and we are delighted to have won the business of such an esteemed bank and ambitious brand. The team is now working hard to deliver an award-worthy programme of work, taking ADCB to its next stage of evolution.”
According to ACDB, the work that won the business built upon the insight of ‘ambition’, and will allow the company to talk to consumers in a real and refreshing manner. It showcases just how much ADCB values its consumers and how they partner with them to achieve their life goals.
Impact BBDO is also celebrating winning Middle East Agency of the Year, hot on the heels of its recent Network of the Year award from Campaign.