Al Ghurair Centre, ‘Soul of the City’ and the forefront of the regional retail business in Dubai recently appointed Blue Apple as its Advertising agency for the UAE after going through a multi-agency pitch. Blue Apple takes up the post with immediate effect.
Hani Dabash, VP-Mall, Residential & Commercial of Al Ghurair Properties said, “As our ambitions for the future is to break the traditional advertising conventions, we are very excited to partner with Blue Apple and look forward to setting a new precedent. Blue Apple has shown tremendous interest in taking our brand forward and demonstrated a strong strategic understanding of our business through relevant creative and integrated solutions. We look forward to building this partnership to a fruitful and mutually beneficial one.”
The first modern shopping mall project of its kind in the Middle East, Al Ghurair Centre houses a plethora of international brands. It has played an integral role in not just providing shopping needs of the local population, but becoming a must-see destination for the thousands of visitors to Dubai who flock through its doors every year.
Vishal Anand, CEO of Blue Apple said, “We are excited to be the Communications partner for such a divergent thinking and innovative brand and are extremely pleased to win them over with our creative approach and forward thinking strategy which is in line with their vision. We too look forward to an exciting, opportune future.”
Blue Apple is a boutique communications agency offering full-service innovative solutions on practices of communication, engagement and experience (CEE). They have offices in Dubai, Doha, Muscat and Khartoum. Blue Apple’s current client portfolio includes: Dubai Islamic Bank, Eros Group, Hitachi, TCL, DAFZA, Burjeel Hospital, Dabur Vatika and Indigo Properties to name a few.