Advertising & Marketing

DUKES Dubai appoints Shamia Mouratsing as MARCOMS head

Shamia Mouratsing appointed as head of marketing & communications in charge of positioning and promoting luxury hotel and hotel apartments on Palm Jumeirah

Dubai-based luxury property developer and holding company Seven Tides International has announced a new team member with the appointment of Shamia Mouratsing as Head of Marketing & Communications for its five-star hospitality venture, DUKES Dubai on Palm Jumeirah. 

Boasting more than 13 years’ solid marketing experience, Mouratsing  has spearheaded campaigns that have generated millions of dollars in revenue for properties under her remit over the past five years. A graduate of Emirates Aviation College, Mouratsing will be responsible for communicating all marketing initiatives to its target markets across business, trade and consumer sectors. 

Mouratsing who reports to Laetitia Pardo the property’s director of sales & marketing, joins the DUKES team from an associate director role at Atlantis The Palm, Dubai and, prior to that, had sucessfully completed marketing assignments for Dubai World Trade Centre, real estate developer Nakheel, Virgin Atlantic Airways and Air Mauritius.

“Shamia is extremely capable with a proven track record that highlights her creative but results-driven aproach to marketing communicatons – she’s a profressonal that get’s the job done efficiently,” said Mete Atakuman, General Manager, DUKES Dubai. “Shamia’s very elevant experience will be an asset to DUKES Dubai, partcularly during the pre-opening period and the early opening phase.”

Supporting the senior management team and working in parallel with the business strategy, Mouratsing will be responsible for creating awareness of the hotel’s  brand values and promoting its unique selling propositions (USPs).  

“As a phrase USP is often overused, but in the case of DUKES Dubai, they are clearly legitimate. It is the only luxury British-themed hotel in the Middle East, conveniently located close to the Tecom business freezones, while being part of a residential resort that offers everthing that a high-end leisure destination can. A lazy river, infinity pool, beach facilities, bars and a restaurant. As such it will appeal to both the corporate and the leisure markets, in a way that is quite unique,” said Mouratsing. 

“I am really looking forward to launching DUKES Dubai’s pre-opening marketing campaign,” said Mouratsing. “It has a luxury positioning and a strong independent brand identity with some unique features,” she added. 

Centrally located on the trunk of Palm Jumeirah, just 10 minutes’ drive from Dubai Marina and Sheikh Zayed Road, and only 45 minutes from Dubai International Airport, DUKES Dubai hotel and apartments is set to add a distinctly British flavour to the city’s luxury hospitality offering. 

The 279 guestrooms and 227 hotel apartments will offer world-class leisure, conference and entertainment facilities including a stunning private beach, indoor pool, outdoor infinity pool and state-of-the-art gym, along with a number of food and beverage outlets. 

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