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Advertising & Marketing

JPd Agency Launches PR Department

To Strengthen its Range of Services in the UAE

JPd, a boutique branding and creative design agency in Dubai, announced today the launch of its new communications department. As part of the firm’s ongoing commitment to providing its clients with the quality and integrated services the team has strengthened their branding service range with in-house public relations and digital offerings. 

Covering all the spectrum of public relations for B2B and B2C sectors, the newly-formed PR department will be supporting the firm’s clients in their journey towards success with smart, bespoke, effective communication and digital solutions driving measurable results and helping them to grow. 

Offering start-ups, SME’s, and established companies various branding, digital and public relations services now, JPd team ensures a fully integrated approach for their clients  – from competitor research and brand strategy development to brand positioning and communication campaigns, as well as engaging digital interactions. Being established in 2012, JPD agency has accumulated vast experience working with clients in various industries including tourism and hospitality, technology, interior design and architecture, food and beverage to name a few.

James Pass, Managing Director and Creative Principle at JPd commented, “This is an important step for us as the launch of a new PR and digital department underlines our commitment to offer integrated approach and better service to our clients. Through our new offerings we are now capable of supporting our clients at all stages – from the brand creation to the product/ service launch and ongoing communication to ensure effective engagement with their key audience”.   

The new department will be led by a team of senior consultants broadly experienced in the field of public relations, social media, digital marketing, and branding, who have worked with local, regional and international brands across UAE, MENA and Europe.  

“In a market cluttered with similar goods and services, it is crucial for brands to differentiate and stand out. This is particularly important for start-ups and SMEs looking to break into the UAE market. Companies that implement a clear-cut brand and communication strategies will survive the competition and be successful in this region taking advantage of the unique opportunities in their environment”, added Pass. 

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