Advertising & Marketing

Meltwater launches new tool for UAE marketing and PR professionals

Global media intelligence firm Meltwater has launched its popular Media Contact Database in the UAE to deliver a cutting-edge solution for marketing and PR companies to target journalists and influencers for their campaigns.  

According to Zubair Timol Area Director for India, Middle East & Africa at Meltwater, “For a communications campaign to be truly successful, it is important to reach out to the right journalist or influencer covering the industry or beat. With the growing popularity of social media in the region, consumers now look to ‘influencers’ for making purchase decisions. As marketing and PR companies now consider influencers an important part of their campaigns, our newly introduced Media Contacts platform for the region is designed to help them identify and collaborate with journalists and influencers more effectively.”

Meltwater’s Media Contacts Database tool helps communications professionals to be more targeted in reaching out to the right influencers. It offers access to more than 350,000 contacts worldwide and 2,800 in the UAE with the option of uploading user’s own lists and being able to manage all contacts in one platform. This also forms a proprietary solution to better target journalists using keyword searches like specific topics, industry, brand names and others. It also provides readership analytics. The new tool also allows traditional journalist search by name, outlet, beat or location.

“2016 is the year of content. By using our Media Contact Database, you can ensure that your content reaches the right target audience for the intended effect,” added Timol.  

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