Advertising & Marketing

Leading names take to the stage as Dubai Lynx looks to the Future of Creativity

The Dubai Lynx International Festival of Creativity has launched its 2016 content programme which will bring leading international experts to its stages to discuss the Future of Creativity.

The Inspiration Stage will see global industry heavyweights share their expertise and discuss the ideas shifting the creative landscape. Kicking off the programme will be James Temple and Rick Williams of R/GA London who will reveal how they unlock breakthrough-innovation for their clients in an ever connected world. While, focusing on emotive connections, co-founder of multi-award winning agency adam&eveDDB, James Murphy, will tell the secret to their success in producing creatively impactful and internally moving campaigns.

Lars Bastholm, Global Chief Creative Officer, ZOO, Google, will give a seminar titled ‘Why is Noboby Watching my YouTube Channel?’, about it he said, “Make sure you don’t get left behind as YouTube explodes in the MENA region. Being on YouTube is one thing. Knowing all the tricks to ensure that your channel performs optimally and is attracting the right audience at the right time is the key to a successful YouTube channel.”

Tackling the issue of big data, Mark Read, Global CEO of Wunderman, will share his view on blending the right talent and tools to unlock creativity and deliver measurable results, while Cheil Worldwide’s Chief Digital Officer, Peter Kim, will explore the three major movements set to define digital marketing: programmatic, device-based and omnichannel.

Emma Farmer, Festival Director, Dubai Lynx, believes that the quality of the speakers on stage is reflective of the industry in the region. “Having renowned international talent joining us to speak at Dubai Lynx shows that MENA is now a major player within the global industry.”

With four stages at Dubai Lynx this year, other focus areas include Data x Innovation x Tech, powered by Dentsu Aegis, the Regional Stage and Focus on Africa day, allowing for a complete discourse on the creative communications industry both globally and locally.

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