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Advertising & Marketing

The Future 100: Trends and Change to Watch in 2016

The Innovation Group, the trends forecasting consultancy of J. Walter Thompson Intelligence, released its The Future 100: Trends and Change to Watch in 2016 report.

Featuring original analysis and insights on the most dynamic trends in the year ahead, the report categorizes 100 trends across 10 sectors, including Culture, Tech and Innovation, Brands and Marketing, and Lifestyle, exploring everything from Post-hipster Visual Irony and Sustainability Nagging to Cannabis Culture and Holographic Healthcare.

As trends and innovation continue to change rapidly, The Future 100 report helps brands preview emerging trends and understand the cultural shifts that have inspired them, providing context for why these changes are happening, and analyzing what this means for brands who want to stay on the cutting edge of what engaged and informed global consumers care about.

Trend highlights from each sector include:

Culture


Un-tabooing Womanhood — Menstruation, leg and underarm hair, underwear hygiene, and various other previously taboo aspects of femininity are being unearthed and brought to the forefront by fourth-wave feminism, new women’s interest media, and a fresh string of outspoken heroes and blogs.

Tech and Innovation

Silicon Valley’s Next Frontier: Infrastructure — Public infrastructure is emerging as the latest grand utopian ambition for the tech elite, as Hyperloop Technologies advances its plans and Google builds new infrastructure for the wired city.

Travel and Hospitality


Cuba — Cuba’s tourism market is set to take off: Travelers are rushing to see the last of the old Cuba, even as brands are competing to be the first in on the promise of Cuba.

Brands and Marketing


Neuromarketing — A buzzword for years now in the agency world, neuromarketing is finally moving into the realm of serious science and yielding actionable predictive insights for brands and forcing more traditional market researchers to take note.

Food and Drink


Inhalable Cocktails –– This new exotic trend in cocktail culture is allowing drinkers to absorb alcohol via the eyes and respiratory system.

Beauty


Freckles — Part of fashion’s general celebration of all things redheaded, freckles are a must-have and with new products consumers add freckles where they don’t appear naturally, consumers are now celebrating individualism in all of its full-freckled glory.

Retail


Satellite Retail –– Retailers are turning to data gathered from satellites to track traffic to stores in real time.

Health


Stool Banking — Consumers are now storing samples of their personal bacterial ecosystems — also known as fecal matter — for future use in new medical treatments.

Lifestyle


Grow-with-You Toys — New toys enabled with artificial intelligence can respond to a child’s vocabulary, interests and other traits, and evolve along with the child as they grow.

Luxury


Extreme Dining — The latest dining experiences to entice luxury consumers are extreme, and about accessing remote, rare and theatrical settings amid the wonders of nature.

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