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07 Nov 2024 19:36

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What’s in store for African entrepreneurs?

Djembe Communications & Forbes Insights to unveil new study on entrepreneurship & job creation in Africa

 – Comprehensive study to support the inaugural launch of Djembe Insights, the consultancy’s new research capability

– Survey results from over 4,000 Angolans, Ghanaians, Mozambicans and Nigerians to be revealed at a series of high profile roundtables in each market

Djembe Communications, the young, pan-African communications consultancy, today announced that it will unveil a report on “Entrepreneurship in Africa”, in association with Forbes Insights. The research findings garnered from over 4,000 African nationals aged 16 to 40 in Angola, Ghana, Mozambique and Nigeria respectively, will be presented during a series of roundtables to be held in each market. The inaugural study, to be unveiled on 22 September, also marks the launch of Djembe’s new research arm, Djembe Insights.

Djembe Insights has been established to support the young consultancy’s quest to provide high-level strategic consultancy with rigorous market insights for the Consultancy’s clients across the continent. 

“We are proud to announce the launch of our research arm, Djembe Insights, a new capability that will release high quality annual research reports on key issues and trends impacting Africa. As a best-in-class communications consultancy, we believe that a dedicated research platform will enable us to provide insights-driven solutions that meet the needs of our clients and stakeholders across sub-Saharan Africa”, said Mitchell Prather, Managing Director, Djembe Communications. 

The report “Job Creation in Sub-Saharan Africa: Entrepreneurs. Governments. Innovation” will ascertain how youth and young adults in key sub-Saharan African countries view the state of entrepreneurship in the region; its role in sustainable and urgent job creation; where they feel the opportunities lie; and how they can be supported in creating entrepreneurship-led jobs that today’s innovation economies demand. 

“One of the most pressing issues in Africa right now is job creation for its expanding youth population. Fueling entrepreneurship skills amongst African youth and catapulting SMEs across key sectors is crucial for sustainable job creation. Our research, in association with Forbes Insights, aims to provide African stakeholders, including governments and business leaders, with valuable insights into the crucial role that entrepreneurs play in advancing the region’s economy,” added Prather. 

The reports will be unveiled in a series of roundtables as follows: 

• Luanda, Angola on September 22, 2015 at Hotel Epic Sana

• Accra, Ghana on October 06, 2015 at Mövenpick Ambassador Hotel Accra

• Maputo, Mozambique on October 20, 2015 at Polana Serena Hotel 

• Lagos, Nigeria on November 03, 2015 at Hotel Intercontinental 

Each roundtable will feature a panel of distinguished government, business and industry leaders in each market.

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