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Advertising & Marketing

BPG Cohn & Wolfe Appointed PR Agency for the Emirates Airline Festival of Literature

BPG Cohn & Wolfe has been appointed by the Emirates Airline Festival of Literature as its regional Public Relations agency to promote one of the world’s fastest growing and highest profile literary events. The Emirates Airline Festival of Literature is part of the Emirates Literature Foundation under the Chairmanship of HH Sheikh Ahmed Bin Saeed Al Maktoum, President of the Department of Civil Aviation, Chairman and Chief Executive Emirates Airline & Group, Chairman Dubai Airports and Vice Chairman HH Sheikha Latifa bint Mohammed Bin Rashid Al Maktoum, Vice Chairman of the Dubai Culture & Arts Authority (Dubai Culture) and Honorary Chairman of the Zayed University, Board of Alumnae.

The appointment comes after a competitive pitch process overseen by the Foundation Trustees which included several other agencies. Dubai-based BPG Cohn & Wolfe is already working with Festival management to promote the 8th edition that will be held in March 2016 at the InterContinental Hotel, Dubai Festival City.

The Emirates Airline Festival of Literature is the Middle East’s largest celebration of the written and spoken word, bringing people of all ages and backgrounds together with authors from across the world to promote education, debate and above all else, the love of reading and writing.

Kevin Hasler, General Manager of BPG Cohn & Wolfe, said: “The Emirates Airline Festival of Literature has built a reputation as one of the most exciting and eagerly anticipated events in the Middle East attracting world-class writers and thinkers from every corner of the globe. We are looking forward to working in partnership with Isobel Abulhoul and her colleagues to continue to broaden awareness of the Festival and contribute to its continuing success.”

Isobel Abulhoul, CEO and Trustee of the Emirates Literature Foundation and Festival Director of the Emirates Airline Festival of Literature, commented:  “The ideas, creativity and passion for the Festival and objectives that BPG Cohn & Wolfe demonstrated convinced us that they will provide the highest levels of professionalism to help us build on the success of the world’s fastest growing literary gathering. 

“It was clear that they have a deep understanding of the Festival, its objectives and future vision and we are looking forward to a mutually beneficial partnership for the future.”

BPG Cohn & Wolfe is a part of the integrated marketing communications BPG Group that also comprises specialist advertising, media buying and digital agencies BPG Bates; BPG Maxus and BPG Possible.

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