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07 Nov 2024 19:38

Advertising & Marketing

Volkswagen Middle East reports successful seasonal campaign

Volkswagen Middle East reported June 2015 as the most successful month ever for sales of its SUV models – the new Touareg and Tiguan – driving an increase of 15% for overall model sales across the Middle East and Levant compared to the same period last year.

The Volkswagen SUV sales increased by 270% compared to June 2014, with the Volkswagen Touareg and Tiguan witnessing an increase in deliveries of 231% and 39% respectfully, resulting in the most successful sales to date of the SUV models.

Behbehani Brothers Company, exclusive dealer of Volkswagen in Kuwait, was recognised as the best performing market for sales of the popular SUV models, followed closely by Al Nabooda Automobiles, the exclusive dealer in Dubai and the Northern Emirates, and Q-Auto, the official Volkswagen distributor in Qatar. 

Thomas Milz, Managing Director, Volkswagen Middle East said, “Reporting a 15% increase in sales is evidence of a successful seasonal campaign. However, the standout performers were clearly the new Touareg and the Tiguan, which were reinforced across our retail network by our exceptional sales teams and incomparable seasonal offers during the Holy month of Ramadan. 

“This season, we introduced very competitive comprehensive offers inclusive of cash savings and service packages, which were bespoke bundles for each market across the Volkswagen Middle East retail network.” 

With every customer, Volkswagen aims to deliver world-class customer service from the first point of contact at the dealership to the day a customer enters a Volkswagen service centre. Competitive service packages combined with service intervals of 15,000 km or one year ensures customers can continue to enjoy affordable German-engineering for longer with total peace-of-mind.

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