The Coffee Club appoints Blue Apple as its Advertising, PR & Digital agency
United Arab Emirates, Dubai – 2nd November, 2014: The Coffee Club, one of Australia’s premiere coffee chains that is set to open in the UAE soon, recently appointed Blue Apple as its Advertising, Public Relations & Digital agency for the UAE following a competitive pitch. Blue Apple takes up the post with immediate effect.
Michael Chick, General Manager at the Coffee Club said, “We are very excited to partner with Blue Apple for our complete marketing communication needs especially Advertising, PR and Digital solutions. They showed a keen insight in raising awareness on the Coffee Club brand especially in a market inundated with coffee chains and offered a unique, inspired approach. We look forward to building this partnership to a fruitful and mutually beneficial one.”
Since its inception in 1989, The Coffee Club has become Australia’s largest home-grown café group with more than 360 cafés throughout 9 countries. They are well known for their all day breakfast and excellent coffee served in a relaxing, comfortable setting. Liwa Minor Food and Beverages LLC has brought the chain to the UAE. The first outlet will open at Abu Dhabi’s Yas Mall and the second at the upcoming Wasl Vita Mall in Dubai.
Vishal Anand, CEO of Blue Apple said, “We are excited to be the Communications partner for a widely popular chain like the Coffee Club after we presented an out of the box, forward thinking strategy in line with its vision. We are honoured to be representing Coffee Club and look forward to an exciting, opportune future.”
Blue Apple is a boutique communications agency offering full service innovative solutions on practices of communication, engagement and experience (CEE). They have offices in Dubai, Doha and Khartoum (Africa). Their current client portfolio includes: Dubai Islamic Bank, Eros Group, Samsung, Hitachi, TCL, Dabur and Bank of Khartoum to name a few.