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27 May 2024 10:35

Advertising & Marketing

eBay to launch its first ever global campaign

EBay is to launch its first ever global campaign under the strapline “Shop the World”, ahead of the key Christmas trading period.

Richelle Parham, chief marketing officer for eBay North America, announced the campaign in a post on the site.

Parham said that the new campaign intended to illustrate “how the moments of inspiration that surround us every day can me instantly shoppable on eBay”.

She said the ads would be timed to drive online shopping during the holiday season.

The campaign will launch on October 13 and will roll out across the US, Australia, UK and Germany over the coming weeks, with more markets to come in 2015.

The campaign, created in partnership with Goodby Silverstein & Partners, will also coincide with the launch of eBay’s new homepage.

EBay last week revealed plans to spin off its payments brand PayPal in 2015 in an effort to boost growth in the “rapidly changing” global commerce and payments markets.

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