Apparel Group, a leading fashion and lifestyle retail powerhouse in the region, is proud to announce the grand reopening of ALDO’s flagship store at Dubai Mall, unveiling a revitalized concept that elevates both the brand and the customer journey. Located on the ground floor opposite the iconic Dubai Aquarium, the newly renovated store reintroduces ALDO with a bold, modern identity at the heart of one of the world’s most prestigious retail destinations.
The reopening marks a strategic milestone in Apparel Group’s continued investment in brand elevation and experiential retail. The refreshed ALDO store features a spacious, contemporary layout, integrating women’s, men’s, and accessories collections into a seamless, unified space that caters to a broad spectrum of style-conscious shoppers. A key addition to the concept is the Charm Bar—a personalization zone designed to enhance self-expression and drive deeper brand engagement through customizable accessories.
The launch event welcomed key influencers, media representatives, and special guests, generating strong buzz across digital and social platforms. Guests were among the first to explore ALDO’s newly launched Summer Collection, which takes center stage in the reopened store. Featuring vibrant footwear, statement accessories, and travel-ready styles, the collection is curated to complement the Eid break and summer season, positioning ALDO as the definitive destination for fashion essentials this season.
Neeraj Teckchandani, CEO of Apparel Group, commented: “The reopening of ALDO’s flagship store at Dubai Mall reflects our ongoing commitment to redefining the retail experience across the region. ALDO has always stood for accessible style and innovation, and this new store concept brings that promise to life. We are proud to offer our customers a reimagined space that blends global retail trends with a personalized, immersive shopping experience.”
The relaunch of ALDO’s Dubai Mall flagship underlines Apparel Group’s strategic focus on retail excellence, brand reinvention, and consumer-centric innovation. As shopper expectations evolve, Apparel Group continues to lead the regional retail transformation—bringing best-in-class concepts to life through design, technology, and experience-driven touchpoints across its portfolio.
The relaunch of ALDO’s Dubai Mall flagship underlines Apparel Group’s strategic focus on retail excellence, brand reinvention, and consumer-centric innovation. As shopper expectations evolve, Apparel Group continues to lead the regional retail transformation—bringing best-in-class concepts to life through design, technology, and experience-driven touchpoints across its portfolio. To celebrate the reopening, customers can enjoy 20% off with promo code ALDO20, valid both in-store and online until August 30, 2025.