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04 Oct 2024 00:05

Advertising & Marketing The Latest

Sergio Lopez-Ferrero, Global CEO of Production at Publicis Groupe, to Lead NYF’s 2024 Cutting Edge Executive Jury

Top-Tier Panel of Innovation Experts Set to Judge NYF’s Future Forward Category Groups

New York Festivals Advertising Awards proudly announces Sergio Lopez-Ferrero as the Jury Chair for NYF’s Cutting Edge Executive Jury. In his role, Sergio will guide the Executive Jury sessions featuring an esteemed panel of technology and branded content pioneers, representing creative leaders at the forefront of innovative brand work.

Together, they will meticulously review the future-forward category groups, showcasing creative innovation. These categories include Collaborations/Partnerships, Creativity in Commerce, Digital/Mobile, Future Now, and Social Media/Influencer.

Sergio Lopez-Ferrero, the visionary Global CEO of Production at Publicis Groupe, plays a pivotal role in steering production through cutting-edge, data-driven models for major global advertisers. At the helm of Publicis Groupe’s expansive production portfolio, which includes the future-facing global production network, PXP, and smart delivery hubs within Prodigious, spanning 50 offices, as well as leading departments under creative, commerce, and media agencies (Harbor, Boomerang and Tilt Shift), he demonstrates unparalleled leadership. Lopez-Ferrero’s strategic guidance extends beyond traditional boundaries, making him an industry luminary and the ideal choice to lead NYF’s 2024 Cutting Edge Executive Jury.

“I am honored to lead NYF’s 2024 Cutting Edge Executive Jury at a time of unprecedented technological innovation that is pushing the boundaries of creativity. Together with an exceptional jury, we’re in a space to redefine cutting-edge categories, setting the stage for a year of unparalleled creativity. This space is likely to set the bar for what is best in class moving forward,” said Sergio Lopez-Ferrero, Global CEO of Production at Publicis Groupe.

“We are delighted that Sergio has brought his visionary perspective to the 2024 Cutting Edge Executive Jury. His profound insights into leading-edge work, coupled with his guidance in redefining the cutting-edge categories, have truly made the inaugural year of the Cutting Edge Jury something truly special,” said Scott Rose, President, New York Festivals Advertising Competitions. “Sergio’s invaluable contribution reflects his commitment to shaping the future of creative innovation in the industry.”

2024 Cutting Edge Executive Jury

Executive Jury Chair: Sergio Lopez-Ferrero, Global CEO of Production at Publicis Groupe

* Rolando Cordova, CCO, Lanfranco & Cordova USA
* Craig Elimeliah, CCO, /Prompt USA
* Emma Eriksson, Head of Creative, Forsman & Bodenfors NY USA
* Neil Heymann, Global CCO, Accenture Song
* Elav Horwitz, EVP, Global Head of Applied Innovation, McCann Worldgroup USA
* Jeff MacDonald, Social Strategy Director, Mekanism USA
* Emily Sander, ECD, VML
* Resh Sidhu, Global Director, Arcadia Creative Studio Snap Inc
* Sam Shepherd, CCO Uncommon Creative Studio NYC
* Juan Woodbury, North America, Creative and Entertainment Lead of The Coca-Cola Company, Ogilvy USA

Stay tuned for the latest captivating episode of ‘Creativity From The Other Side,’ featuring the visionary Sergio Lopez-Ferrero, who adeptly bridges the gap between platforms and production. Hosted by David Sable, the New York Festivals’ flagship content series sits down with Sergio for an inspired and passionate conversation discussing engaging content, vision, and brand strategy in a fast-changing world.

The 2024 New York Festivals Advertising Awards Grand Jury panel selection process is in progress. Executive Jury and Specialty Jury sessions will convene in May 2024.

The New York Festivals Advertising Awards competition receives entries from more than 60 countries and is judged by more than 400 members of NYF’s Executive Jury and Grand Jury, who collectively cast their votes to select the year’s trophy-winning work.

The official deadline to enter the 2024 New York Festivals Advertising Awards is April 5, 2024. For more information on categories, rules and regulations visit: HERE.To view the 2023 award- winners visit: HERE

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