13 Silver and 16 Bronze accolades awarded across 11 markets for 11 categories. Golds and Grands Prix to be announced at Cannes Lions
The Awards are judged using two unique frameworks: WARC/LIONS Creative Effectiveness and B2B Effectiveness Ladders
Honouring the best ideas that deliver business results, the first winners are now announced for the WARC Awards for Effectiveness 2023 in association with LIONS.
13 Silver and 16 Bronze accolades have been awarded in this international competition, now in its third year. Campaigns for both global and local brands, and for a diverse range of product categories covering retail, fashion, CPG and financial products, are represented showcasing how marketers are impacting growth across different sectors and audience types.
The United Kingdom and the United States have each won six awards, Canada has won four, and the United Arab Emirates three. India, Saudi Arabia and Sweden have each won two. Brazil, New Zealand, The Philippines, and first-time winner Nigeria, have all picked up one award.
The seven esteemed jury panels, made up of 80 highly-regarded industry experts from around the world, followed a rigorous judging process using the Creative Effectiveness and the B2B Effectiveness Ladders, unique tools providing a consistent approach and global language to benchmark effectiveness.
Commenting on these first results, John Bizzell, Awards Lead, WARC, says: “We thank our juries who have worked tirelessly and congratulate all the Silver and Bronze winners on their stand-out achievements in building business success.
“The juries noted that the work that shone through to win Silver and Bronze accolades had clear ambition, strong insights and creativity that generated tangible results.”
The Silver and Bronze winners are:
Brand Purpose category:
Silver
Breaking Taboos By Breaking Silence · Stayfree · DDB Mudra Group, Mumbai · India
I Will Always Be Me · Dell Technologies, in partnership with Intel, Rolls Royce, and Motor Neurone Disease Association · Hudson Rouge, a VMLY&R Company, New York · USA
Bronze
Hypo Toilet Rescue Initiative · Hypo Toilet Cleaner · Mediareach OMD, Lagos · Nigeria
Reseeding Our Appreciation for Nature · Air Wick · Havas, New York / Reckitt Benckiser, Parsipanny · USA
Business-to-Business category
Silver
Billion Dollar Collection · H&M Foundation · Prime Weber Shandwick, Stockholm · Sweden
Bronze
From Pushing Paper to Pulling On Heart Strings · Pergraphica · True, London · UK
Channel integration category (new)
Silver
The Postcard of Saudi Arabia to the World · Alula · Leo Burnett, Riyadh · Saudi Arabia
Bronze
Feel Out Loud · Kids Help Phone · McCann, Toronto · Canada
Channel Pioneer category (new)
Silver
Phone It In · Skinny · Colenso BBDO, Auckland · New Zealand
Bronze
Don’t Sleep On It · IKEA · Leo Burnett, Riyadh · Saudi Arabia
Cultural Impact category
Silver
The Missing Chapter · Whisper · EssenceMediacom, Mumbai / Leo Burnett, Gurgaon · India
Bronze
The Micropedia of Microaggressions · BBPA / TMU Diversity Institute / Canadian Congress on Inclusive Diversity and Workplace Equity / Pride at Work Canada · Zulu Alpha Kilo, Toronto · Canada
Female Arabic · Twitter · VMLY&R, Dubai · United Arab Emirates
Customer Experience category
Silver
Uncharted Playgrounds · BRP · Touché!, Montreal · Canada
Bronze
Chiaki’s Journey · Acura · MullenLowe, Los Angeles · USA
Instant Impact category
Silver
Lunchabuild this! · Lunchables · Starcom, Chicago / Goodby Silverstein & Partners, San Francisco · USA
Lost the Pot · Pot Noodle · Oliver / U-Studio, London · UK
Bronze
Interface Interruption · TUBI · Mischief @ No Fixed Address, New York · USA
Beernaments · Miller Lite · Alma DDB, Miami · USA
French Toast Guy · Wendy’s Canada · McCann, Toronto · Canada
Tramontina The Trophy Grill · Tramontina · Wunderman Thompson, São Paulo · Brazil
Long-term Growth category
Silver
Long Term Growth Done Proper · Yorkshire Tea · Lucky Generals, London · UK
Bronze
Kevin Versus John – How a Humble Carrot Usurped a National Treasure to Win the UK’s Christmas Ad Crown · Aldi UK · McCann, Manchester · UK
Partnerships & Sponsorships category
Silver
Müller Rice x Declan Rice – It Just Made Sense · Müller · VCCP, London · UK
Bronze
Indie Eats · Grab · Grab, Pasig · The Philippines
Superstar Ravi · Adidas · Havas Middle East, Dubai / Red Havas Middle East, Dubai · UAE
Path-to-Purchase category
Silver
Sky Glass – Planning Fast & Slow · Sky Glass · EssenseMediacom, London · UK
Use of Data category
Silver
Oppression Offset · Civil Rights Defenders · Prime Weber Shandwick, Stockholm · Sweden
Bronze
Wall Street Balls · Testicular Cancer Society · FP7 McCann, Dubai / McCann Health, Dubai · UAE
The Gold and Grand Prix winners will be announced at the WARC Effectiveness Show part two, broadcast online from Cannes Lions at 09:30 CET, Monday 19 June.
