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12 Dec 2024 11:01

Leadership Perspectives

Six Reasons EU Buyers Invest in UAE Luxury Real Estate- Diana Nilipovscaia, CEO of MERED

You might have seen that Dubai’s real estate market hit a record $34 billion in transactions in Q2 2024. This increase is driven by strong European interest, notably from France, Germany, the UK, and more.

Diana Nilipovscaia, CEO of MERED, highlights what European buyers typically look for when investing in luxury real estate in the UAE:

1. Unlimited Investment Potential

The UAE’s tax-free regime is particularly attractive for European investors, especially compared to European countries with capital gains tax rates reaching up to 42%.
In Q2 2024, Dubai’s real estate market hit a record $34 billion in transactions, highlighting the robust investment opportunities available.

2. Prime Locations and Connectivity

Highly sought-after areas like Emirates Hills, Palm Jumeirah, and Business Bay offer a blend of luxury living and strategic convenience, attracting European investors.
Dubai Internet City provides views of iconic landmarks and access to international business hubs, enhancing both lifestyle and professional opportunities.

3. High Standards for Construction Quality and Design

Projects like ICONIC Tower by MERED and Pininfarina showcase European architectural styles, featuring high-quality finishes and bespoke interiors with Italian reconstituted stone from Tuscany.
Advanced engineering practices, including unique waterproofing systems, ensure longevity and reliability, meeting the high expectations of European investors.

4. Sustainability and Eco-Friendly Features

The UAE’s initiatives like the Dubai Clean Energy Strategy 2050 align with stringent environmental regulations in Europe, appealing to eco-conscious buyers.
Developers prioritize locally sourced materials with low embodied energy, reducing environmental impact and resonating with European sustainability values.

5. Security and Privacy

Dubai offers a stable environment with advanced security systems, 24/7 surveillance, and dedicated concierge services, addressing European concerns about safety.
The emphasis on privacy and exclusive living environments caters to European preferences, ensuring a secure and serene lifestyle.

6. Cultural Sensitivity and Adaptability

The UAE’s inclusive atmosphere, embracing over 200 nationalities, allows for customized living spaces that meet diverse cultural needs and preferences.
The growing global wellness tourism market, expected to reach $1.3 trillion by 2025, drives demand for homes with features like natural lighting, improved air quality, and ergonomic designs.

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