22 May 2026 00:14

Advertising & Marketing

Advertising & Marketing

The problem with brand value is really simple: no one agrees on it

November 2, 2014 by MediavataarMe News Desk | Leave a Comment

The GE brand value, for example, in 2011, was variously estimated to be worth $30.5B, $42.8B and $50.3B by different...

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Advertising & Marketing

Familiarity can breed contempt when it comes to ad retargeting

October 30, 2014 by MediavataarMe News Desk | Leave a Comment

Repeated, or retargeted, advertising can annoy many consumers and ads for products seen after a consumer has finished researching a...

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Advertising & Marketing

New Research Reveals Opportunities for CSR Communication

October 30, 2014 by MediavataarMe News Desk | Leave a Comment

Hill+Knowlton Strategies/Research+Data Insights study identifies segment of consumers whose bond with companies strengthens through communication about commitment to social good...

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Advertising & Marketing

Consumer Confidence: Concerns and Spending Intentions Around the World

October 30, 2014 by MediavataarMe News Desk | Leave a Comment

Global consumer confidence edged up one index point in the third quarter to a score of 98—up from 97 in...

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Advertising & Marketing

Philips unveils its Innovation Experience 2014 in Dubai

October 30, 2014 by MediavataarMe News Desk | Leave a Comment

Philips showcases its commitment to creating a better, more sustainable future at the Middle East & Turkey Innovation Experience 2014...

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Advertising & Marketing

Nissan Joins Forces With the FIA for Road Safety

October 28, 2014 by MediavataarMe News Desk | Leave a Comment

Nissan Motor Co., Ltd. and the Fédération Internationale de l’Automobile (FIA) jointly announced today at the Mondial de l’Automobile (Paris...

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