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Advertising & Marketing
November 15, 2015 by MediavataarMe News Desk | Leave a Comment
Marketers often want consumers to see products as novel, and a new study in the Journal of Marketing shows them...
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Before telling the world about their innovation-in-progress, companies should carefully weigh the costs and benefits. As a company nears completion...
November 12, 2015 by MediavataarMe News Desk | Leave a Comment
The findings from our AdReaction Video study have been widely reported, but the focus has been on time spent on...
10,000 Sq. Mt. Géant Hypermarket a welcome commodity for communities including Mirdif, Silicon Oasis and International City Géant, the fifth...
November 11, 2015 by MediavataarMe News Desk | Leave a Comment
With the rising importance of marketing technology, better integration between tech departments and their counterparts in marketing seems inevitable. But...
Global brand strategy, design, and experience firm Siegel+Gale (www.siegelgale.com) today announced the findings of the sixth annual Global Brand Simplicity...
