04 Oct 2024 15:26
Advertising & Marketing
January 4, 2018 by MediavataarMe News Desk | Leave a Comment
There is no doubt we live in a post-factual world and that is as true of marketing as the news...
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January 3, 2018 by MediavataarMe News Desk | Leave a Comment
Most marketers point the finger at publishers and media companies With brand safety issues continuing to plague advertisers, publishers are...
After 4 years of leading Dubai-based creative tech firm Brndstr, Founder Simon Hudson, has stepped down from his role as...
January 2, 2018 by MediavataarMe News Desk | Leave a Comment
Influencer marketing is one of the industry’s trendy flavors. Connecting consumers with brands through the voices (and images and videos)...
December 27, 2017 by MediavataarMe News Desk | Leave a Comment
Yes, the world is changing. Macroeconomic and geopolitical conditions are in flux, industries are being disrupted, and millennials and, yes,...
As marketers seek greater accountability in today’s increasingly omnichannel shopper landscape, demand for outcome-based return-on-investment (ROI) measurement has become more...