18 Oct 2024 08:35
Advertising & Marketing
June 28, 2015 by Vandana K. | Leave a Comment
In an age of changing consumer behavior, how should brands market to their consumers? They start ‘marketing for people’ says...
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June 25, 2015 by Vandana K. | Leave a Comment
All Arabs are old, conservative and traditional. Wrong! Arabs today are mostly young, totally connected through their smart phones like...
June 24, 2015 by Vandana K. | Leave a Comment
As the prestigious Lions at the 62nd Cannes Lions International Festival of Creativity are being announced, the agency from the...
May 25, 2015 by Vandana K. | Leave a Comment
Top online retailers are failing to capitalize on consumers’ growing expectations of receiving insight-driven, personalized brand communications, according to new...
May 21, 2015 by Vandana K. | Leave a Comment
Creating an ad is a complex process. From initial positioning and concept development to the final copy and media plan,...
