Author: MediavataarMe News Desk

Advertising & Marketing

January 9, 2019 by MediavataarMe News Desk | Leave a Comment

Zain Kuwait – one of the leading Telecom operators in the region – has successfully chosen J. Walter Thompson as...

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Advertising & Marketing

January 7, 2019 by MediavataarMe News Desk | Leave a Comment

A few months ago, Microsoft surpassed Apple as the world’s most valuable company, with a market capitalisation of USD 851...

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Advertising & Marketing

January 7, 2019 by MediavataarMe News Desk | Leave a Comment

Study Used Neuroscience to Measure Consumer’s Unconscious Response to Brands As the advertising industry has previously noted, ads served on...

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Advertising & Marketing

January 6, 2019 by MediavataarMe News Desk | Leave a Comment

In 1979, Harvard Business School Professor Michael Porter launched his Five Forces framework with a powerful statement: “The essence of...

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Advertising & Marketing

January 6, 2019 by MediavataarMe News Desk | Leave a Comment

Nestlé has adopted Workplace by Facebook as its global internal communication tool, to connect its workforce and better serve consumers....

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Advertising & Marketing

December 30, 2018 by MediavataarMe News Desk | Leave a Comment

Clients are increasingly questioning the relevance of brand tracking, but it’s not because they don’t see the value of brands....

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