• High-level speakers due to attend conference at Dubai Knowledge Park on 3-4 May
• Audience engagement, AI in newsrooms, and revenue-generation on the agenda
The Media Leaders Summit Middle East 2023 – formerly known as WAN-IFRA’s Middle East conference – will be held in Dubai on 3-4 May in strategic partnership with Dubai Production City, a member of TECOM Group PJSC. The conference, being held at Dubai Knowledge Park, will be a gathering for news publishers to discuss growth strategies, the future of news media, and the latest regional and international business trends.
The Media Leaders Summit is set under the theme of ‘Engaging your Audience’ and will be a platform for industry leaders to network with peers and gain strategic insights into global and regional business models. Topics planned to be discussed during the two-day event include audience engagement, digital-first business strategies, and the future of news in the age of the Metaverse, Web3 and AI.
The summit will kick off with a welcome speech from Majed Al Suwaidi, Senior Vice President of Dubai Production City, alongside Mohamed AlHammadi, Chairman of the Board of Directors at the UAE Journalists Association and Editor-in-Chief of Jusoorpost, and Mechthild Schimpf, Director – Middle East at WAN-IFRA.
Commenting on the significance of the Media Leaders Summit Middle East 2023, Majed Al Suwaidi, Senior Vice President of Dubai Production City, said: “The media’s role is more than simply reporting the news – our industry plays a significant role in inspiring and shaping the world we live and work in.
“Dubai is already the regional leader for the broadcast, content, and media industries. WAN-IFRA shares Dubai Production City’s and Dubai Media City’s vision of creating a collaborative, innovative and globally competitive media industry. The Media Leaders Summit Middle East 2023 will help find ways to elevate the region’s media ecosystem from its hub in Dubai, and we are proud to be strategic partners for such an important event.”
The agenda for the two-day event is packed with insightful panel discussions, keynote speeches and fireside chats during which speakers will dive into topics such as building trust in journalism, generating reader revenue, and examining the future of news and tech media strategies.
Attendees will have the opportunity to gain valuable insights and connect with industry professionals. Among the experts due to speak at the event are McKinley Hyden, Director of Analytics Business Impact at the UK’s Financial Times, who will discuss the importance of aligning data strategies with business goals; and Christer S Johnsen, Editor and Head of Editorial Development at Norway’s Adresseavisen, who will shed light on the organisation’s decade-long use of AI and robots in the newsroom.
Mechthild Schimpf, Director Middle East, WAN-IFRA, said: “We at WAN-IFRA believe that knowledge sharing, and networking, are vital for the growth and transformation of businesses in today’s digital economy. In an era where change is constant, businesses must be proactive in seeking out new developments and insights to make informed decisions and stay ahead of the curve. At the same time, it’s essential to bring information into perspective and ensure that it’s viewed through a critical lens. By putting information into context and understanding the broader implications of trends and developments, businesses can make better decisions and position themselves for long-term success.”