Appointment part of company’s transformation drive
Akama Holding has announced the promotion of Obeida Danhach to CEO of its unit Mediaquest. At the company since 2007, she was until now its publisher in charge of Marie Claire’s regional editions, Haya, Buro ME 24/7, and the Arab Luxury World conference, among other media brands. Danhach takes over from Alexandre Hawari, who relinquishes this position to focus on his role as CEO of Akama Holding.
In her nine years in business development roles and five as a publisher, Danhach has played a very significant role in the success of Mediaquest’s brands. She’s tripled the size of its lifestyle portfolio and diversified its revenue streams. Today, the media brands are leaders on the region’s female audience, with a combined reach of 2.6 million across print and digital platforms. Under Danhach’s stewardship, Mediaquest will now accelerate its diversification and expansion process.
As CEO, she will oversee Mediaquest’s move into its third decade, transforming it into a marketing services company focused on the female audience in the Middle East. Using the insights and relationships it has gained over the years, it will reposition itself to provide data-driven, content, creative, tech and consulting services to brands seeking to capitalize on this powerful audience.
“Akama Holding, which creates, acquires, invests in and develops powerful media brands and tech companies, was built on Mediaquest, our foundation business. Seeing it transform so deeply is a great source of pride and I know that in Obeida’s hands, this new era will prove very successful,” said Alexandre Hawari, CEO of Akama Holding. “After developing several market-leading brands in the region and forging powerful alliances and relationships, she’s more than ready to shift gears and create an even bigger future for Mediaquest. The combination of Obeida’s talent and our resources will prove formidable.”
“The digital transformation of media doesn’t stop at the delivery of content online. That’s merely the beginning of a far longer and exciting new journey, powered by data, audience and market intelligence, technology and our subject matter experts,” commented Obeida Danhach, CEO of Mediaquest. “It opens the door to new growth opportunities, business models, revenue streams and a brighter future for our teams, audiences and clients. These are hugely exciting times.”
The appointment is effective immediately.