In parallel, Twitter launched a campaign titled #FeminineArabic (أتحدث_بالمؤنث#) in partnership with organizations and brands across the region
People across the world come to Twitter to discuss what’s happening, and Twitter wants its service to better reflect the many voices that shape the conversation. In some languages, such as with Arabic, words can be feminine or masculine. So today, Twitter is introducing a new language setting that acknowledges and better supports the Arabic feminine form.
People who select this setting will be addressed in the feminine form. For example, “Tweet” will be “غرّدي” (which addresses women) rather than the default Arabic today which is “غرّد” (addressing men). Also, “Explore” will be “إستكشفي” rather than “إستكشف”.
Carla El Maalouli, Head of Business Marketing, Twitter MENA said: “At Twitter, every voice can impact the world, and the conversations that happen on our service are defined by the people having them. With this update, we’re hoping to provide Arabic-speaking women with an option to share their unique voice and participate in an inclusive conversation, while being addressed based on their preferences. We have seen great support from the industry and have partnered with a number of organizations and individuals who are joining the conversation to champion this update.”