J. Walter Thompson Dubai announced today that its client Nike GCC has reaffirmed the strategic partnership between the two companies which has seen Nike’s operation enjoy phenomenal growth numbers in the region over their six year track record together.
The long-standing partnership has produced a number of high profile events in Dubai including the annual WeRunDubai; Nike Football’s LVL UP tournament and Winner Stays Magista launch, and Nike+ Training Club Tour for Women. J. Walter Thompson’s campaigns have constantly sought out and harnessed the power of innovative media channels, unleashing new energy in each campaign deepening the consumer’s emotional connection with the Nike brand.
Mohammed Sabry, Managing Director of J. Walter Thompson Dubai added “Nike is a tremendous brand to work with, a true leader in its category. We are extremely proud they have reaffirmed their confidence in the team and recognised our positive effect on business results in the region. It’s all about a relentless focus on innovation, and prioritizing what really matters to the brand’s audience. We are obsessed with continuing to drive its leadership position in Dubai and the region.”
J. Walter Thompson Dubai is part of the global agency’s MENA network which won the prestigious Network of the Year award at Dubai Lynx earlier in 2016.