Initiative MENA received international recognition for its creative accomplishments in Media Innovation during the gala ceremony for The Internationalist Awards, a platform that rewards creative ideas and people, which recently took place in New York.
Ramzy Abou Chacra, the Managing Director of Initiative MENA commented, “We are quite excited to have four of our campaigns recognised at The Internationalist Awards for Media Innovation. This is the fifth consecutive year Initiative MENA has done well at “The Internationalist Awards” thanks to the coordinated efforts of a solidly committed and hardworking team. We will continue on creating more innovative ideas that allow brands and companies to channel their vision into artistic expressions.”
The award winning campaigns showcased Initiative’s efforts throughout the MENA Region.
Its first win and highest honour was for its work with KFC’s ‘Flying Bucket’ campaign (Dubai), earning Initiative its Gold award. The second honour of the night was given to KFC’s #ThisisEgypt by Colonel Sanders campaign (Dubai).
The last two Bronze awards were presented in recognition of Rabea Tea’s Fans United campaign (Jeddah, Saudi Arabia) and Dubai Media Incorporated’s (DMI’s) Human Foosball – The Victorious campaign (Dubai).
The Internationalist award recognises people and ideas in international advertising, marketing and media through content and through leadership. Now in its ninth edition, The Internationalist has become a trusted source for international best practices and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building.