Herve Wittenauer, Client Servicing Director at Carat MENA, has been promoted to General Manager – International Clients reporting to Ramzi Haddad, Managing Director, Carat UAE and Lower Gulf.
Within his new role, Wittenauer will be responsible for all of Carat’s international clients active across the Middle East and North Africa, supporting the 20 regional offices Carat has in the region. Carat has been the fastest growing network in the region for the past three years, bolstered largely by international clients such as General Motors, Philips and MasterCard. Wittenauer will be working to ensure that Carat delivers holistic, integrated and consistent client servicing on both a local and regional level. A key responsibility will be driving an increase in digital budgets by pioneering new technology and trends in collaboration with Carat’s clients and realising the ambition of becoming a fully hybrid agency by the end of 2017.
Wittenauer continues his journey with Dentsu Aegis Network; prior to moving to the Middle East he previously held executive positions that include Deputy Managing Director for Posterscope in France, CEO of Webcontents Isobar and Managing Director for Carat Sponsorship.
Ramzi Haddad, Managing Director Carat UAE & Lower Gulf, said of Wittenauer’s appointment: “Since Herve joined us in Dubai two years ago, he has worked tirelessly to build Carat’s product offering and achieve operational excellence. As our network and client portfolio continues to grow, it is imperative that we have the right experience and capability in key regional roles. We want to become a 100% digital agency by 2020 and continue to deliver value on a regional scale. This transformation is a huge undertaking and Herve is the right person to help us achieve this long term ambition. His promotion is a recognition of the passion, hard work and dedication that he carries with him to work every day.”
Wittenauer added; “I have been with the network for sixteen years now and in just the last two I have seen Carat MENA grow exponentially. Our clients recognize the potential of this region and look to us to drive value across the board via our command of media convergence. I look forward to making sure our on the ground knowledge in each market is supported by a collaborative approach across Middle East and North Africa, allowing us to reinvent legacy media models and respond to people’s rapidly evolving communication behaviours.”