Branded Content & Entertainment and Direct categories see biggest increase
The 10th annual Dubai Lynx has once again seen an increase in entry submissions for the competition, demonstrating the continued growth and success of the region’s industry.
Over 2,500 submissions were entered across 16 categories, which will be judged by 56 industry leaders during the Festival to find the best creative communications in MENA. The results of the judging will be announced at the Dubai Lynx Awards Ceremony on the evening of Wednesday 9 March, where the winners will be awarded.
Terry Savage, Chairman, Dubai Lynx, commented that “Dubai Lynx has proven year on year that the MENA creative communications industry is a growing force on the global stage. This year marks the 10th annual Dubai Lynx and we are delighted that the Awards continue to stand as a creative benchmark for the region. The quality of the work we see each year is testament to the industry pushing boundaries and chasing excellence, and when this bravery is recognised and celebrated it encourages others to take on the mantle.”
Replicating recent trends across the industry, more entries were received in the Branded Content & Entertainment and Direct categories with fewer entries in the Radio category. The region has also shown great interest in the inaugural Creative Effectiveness award, which recognises the direct correlation between creativity and effectiveness.
Submissions were received from 21 countries, including more from African nations such as Morocco, Nigeria and Egypt reflecting the expanding creative communications industry in the continent.
Dubai Lynx, the largest gathering of the MENA creative communications industry, takes place from 6-8 March with the highly anticipated Dubai Lynx Awards on the evening of the 9 March. Details of how to register and attend can be found online at www.dubailynx.com along with the full programme of speakers and events.