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23 Dec 2024 14:19

Experiential Marketing

Africa & Middle East winners of the priority pass Airport lounge of the Year Awards 2015 announced

The Crown Lounge at Amman Queen Alia International Airport was named the Africa & Middle East Lounge of the Year Winner in the Priority Pass Airport Lounge of the Year Awards 2015.  

The Dilmun Lounge at Bahrain International Airport, previously a regional winner for four consecutive years (2008 – 2011), won the Global Best Quality of Refreshments Award 2015 and was Highly Commended in the Africa & Middle East category this year.

Stephen Simpson, Global Marketing Director at Priority Pass, a Collinson Group company said: “The Crown Lounge at Amman Queen Alia International Airport is this year’s well-deserved Africa & Middle East Lounge of the Year Winner. Voted for by Priority Pass Members, this is a clear reflection of exactly what frequent travelers expect to experience in a premium independent airport lounge – a modern and stylish space filled with natural light – the perfect place to recharge and revive. Each of this year’s Africa & Middle East winning lounges is accessible through the Priority Pass smartphone apps and the Digital Membership Card, something that serves to highlight just how important the digital experience has become for frequent flyers who expect everything including airline tickets and exclusive membership services to be available digitally 24/7.”

This is the 11th year of the prestigious Lounge of the Year awards which recognise the individual excellence and investment in customer experience within the Priority Pass lounge network.  Over 100,000 votes were cast by Priority Pass Members in this year’s Lounge of the Year Awards, up from 84,000 votes last year, making it the highest volume of votes since the awards began. Members vote on a set of criteria covering overall lounge quality, including refreshments, staff, business facilities and ambience. The new Priority Pass app and website now make it even easier for Members to rate lounges that they are guests in, making Priority Pass confident that there will be even more data for next year’s awards.

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