Luxury Swiss watch brand Hublot unveiled today its first ever Middle East and Africa advertising campaign, announcing Lebanese Australian celebrity Daniella Rahme as its new “egerie” for the region. Hublot has always prided itself in being “first, different and unique”; reinforcing these key values, the Swiss watchmaker is the first luxury brand to have developed and launched a Middle East and Africa campaign, fully produced and shot in the region.
Featuring the new face of Hublot’s ladies campaign, TV presenter and host of famous international talent show ‘The X-Factor’ on MBC Daniella Rahme, in a multifaceted production embodying the brand’s Art of Fusion concept, the campaign celebrates the link between tradition -with the locations and backgrounds- and innovation -through the outfits and watches.
Hublot Middle East & Africa Regional Director Marco Tedeschi presented the campaign and announced the new face of the campaign during Bahrain’s Jewellery Arabia 2015 at the Bahrain International Exhibition and Convention Centre, in the presence of watch connoisseurs, collectors and media. “Hublot started out as a brand offering men’s watches; however, with our ‘Art of Fusion’ ideas, we succeeded in creating extremely feminine watches that bring together innovative techniques, fashion and glamour, whether with the Big Bang Broderie collection or with the Tutti Frutti and Jeans lines. We will increase the number of ladies’ collections in 2016; as such, our Middle East and Africa campaign featuring Daniella Rahme will bring our female customers closer to our luxurious and stylish timepieces,” said Marco Tedeschi.
The campaign, in its three looks, is set in different backgrounds that depict some of the region’s assets; a panoramic view from an ancient fort, an old house in a fishing village and a sea shore at sunset. The warm hues of the images do not break with the past; Hublot is actually paying homage to it by connecting it to the future.
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