Hyatt Hotels & Resorts announced its “Get Carded” social media activation for the Hyatt Regency brand is being extended to Dubai. This activation comes under the umbrella of the new ‘Make the Most of Being Away’ campaign, the largest in Hyatt Regency’s nearly 50-year history. The campaign celebrates ways Hyatt Regency hotels and resorts, a member of the Hyatt Gold Passport® family of brands, helps guests make the most of their time away. This goes against the assumption that guests are always looking for a home away from home while traveling.
“It’s becoming more and more apparent to us that travellers are seeking their time away as a chance to take a break from everyday routines and experience new things” Said Eric Brun, Senior Vice President, Brands and Commercial Strategy, Hyatt International, Europe, Africa, Middle East and Southwest Asia. “The new brand campaign shows that we understand and support this way of thinking and ensure that the Hyatt Regency brand delivers on an exceptional experience from start to finish.”
“Dubai is a melting pot of different languages and cultures which is what makes the ‘Make the Most of Being Away’ campaign perfect for the region.” Said Pablo Graf, Senior Vice President, Operations, Southwest Asia. “The concentration will be on maintaining guests’ enthusiasm for their stay by engaging them with new in-hotel activations, spearheaded by our colleagues at Hyatt Regency hotels.”
The Hyatt Regency brand worked with advertising agency Pereira & O’Dell on the global marketing campaign, which is aimed at both consumers and meeting planners. In Dubai the marketing campaign includes in hotel activation and a surprise and delight program at 2 locations Hyatt Regency Dubai and Hyatt Regency Dubai Creek Heights. Under this initiative, guests can avail of enjoyable boxes of goodies by uploading an Instagram image of a chosen gift card offered to them on arrival to #AtHyattRegency or #Getcarded.
Watch how to Make The Most of Being Away:
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The Hyatt Regency Experience
The Hyatt Regency brand continues to evolve the overall guest experience in a continuous effort to help guests ‘Make the Most of Being Away’. From free WiFi to new guest room prototypes to redesigned public spaces, guests enjoy a seamless technology experience and space designed to uniquely fit their needs. Whether they are staying for work or play, Hyatt Regency hotels and resorts strive to help guests make the most of being away from home.