New York Festivals® International Television & Film Awards unveiled a new special industry award, the Program Promotion Team of the Year Award.
“With the inaugural Program Promotion Team of the Year award, we honor the body of innovative work for promos in the same way we honor Broadcaster of the Year and Production Company of the Year,” said Rose Anderson, executive director of NYF’s International TV & Film awards. “This new industry award for achievement will let us acknowledge the Promo MVPs of the various departments – creative services, digital marketing, creative marketing, and on-air promotion – whose game changing storytelling commands the attention of audiences around the globe.”
NYF by way of its Grand Jury will present this newly minted award to the creative team with the highest scores for entries and largest medal count across all promotion categories and all platforms regardless of who submitted the entry. The award for Program Promotion Team of the Year will presented at the 2016 New York Festivals International Television & Film Awards gala taking place April 19th at NAB in Las Vegas.
New York Festivals Television & Film Awards annually evaluates their roster of awards to ensure that the competition offers opportunities to honor all genres of programming being created today.
Promotional programming has had a long history of recognition at the TV & Film awards. To get the attention of today’s audiences experienced producers, designers, creative directors and copywriters use all the newest bells and whistles that digital technology can provide. The 2015 medal-winning teams included: HBO for “2 Days – Ruslan Provodnikov”, “Boardwalk Empire” and “True Detective”; Starz for “Outlander” and “The Missing”; NBCUniversal for “Peter Pan Live! First Look” and “The Voice”; ZDF for “2014 FIFA World Cup”; MLB for “October Calling”; StarHub for “French Open 2014” and “Lions XII The Legend Returns”; CBS News for “As It Happened: John F Kennedy 50 Years” and “48 Hours Fall Preview 2014”; EPIX for “The Wolf of Wall Street”; CNN for “Anthony Bourdain Parts Unknown: Get Packing” and “CNNgo: Launch”; BBC Worldwide for “Doctor Who 50th Anniversary”, “Michael Palin Vignettes” and “Peaky Blinders”; FOXTEL for “Manesia – Brand Spot” and “Crimes that Shook Australia”; Discovery Science for “Strangest Weather on Earth”; Showtime for “Handshake”; Discovery Communications for “House of Cars”; RT Channel for “Technology Update”; France 3 for “World Equestrian Games”; Canal + Spain for “NBA 2014/2015”; National Geographic for “The 90s : The Decade That Connected Us”; and Three(One) O/FOX for “24:Live Another Day “Street Chaos” Super Bowl Promo.