Remaining at the forefront of premium online advertising solutions in the Middle East, AdZouk has launched Zoukontent Discovery, Arabia’s first and only product of its type, that serves millions of sponsored content and product recommendations on the region’s most widely-read and innovative websites and apps.
Zoukontent Discovery is powered by cutting edge technology and is proven to deliver significantly higher click-through-rates (CTRs) over traditional banner advertising. This is achieved by seamlessly integrating sponsored links with high quality and relevant content into a website or app, which creates an engaging reader experience.
Through sponsored links, brands can promote anything from a content marketing focused article or video, to a slideshow, an info-graphic, or even a product recommendation. In turn, publishers, such as a newspaper, can promote and drive traffic to individual articles published on their website, in Arabic or English language.
Native advertising is non-intrusive, giving the reader the choice to interact with a brand, a product, or an interesting piece of content. It also offers great potential for sharing content with the click of a button, resulting in better exposure for the advertiser.
“We wanted to create a product that enables our advertising clients to engage with their audience more effectively and have the ability to measure their content marketing efforts. Furthermore, by allowing a reader to discover new and interesting content and products, Zoukontent Discovery also eliminates content dead-ends for publishers. Users stay on the site or in the app for longer, resulting in higher re-circulation click-through rates. We can serve the right content, to the right visitor, at the right time,” said Jamie Atherton, Managing Director, AdZouk.
Zoukontent Discovery allows website and app publishers to tap into a brand new revenue stream and monetize otherwise unsold inventory, simply by displaying Zoukontent Discovery’s high quality sponsored content and product recommendations.
Publishers can deploy one or more Zoukontent Discovery content widgets via a simple JavaScript code. The content and product recommendation widgets integrate easily, seamlessly and automatically into a publisher’s website or app, in line with their existing style and design.