His Excellency Sheikh Nahayan Mabarak Al Nahayan, Minister of Culture, Youth and Community Development, opened today the Abu Dhabi Electronics Shopper (ADES 2015) at the Abu Dhabi National Exhibition Centre (ADNEC). Drawing the participation of over 50 exhibitors, the show welcomes visitors from 11:00am to 11:00pm from 18 to 21 March, 2015.
Spanning an area of 10,000 sq mts, ADES 2015 provides exhibitors with an ideal platform to showcase products and services related to consumer electronics. Participating retailers include Sharaf DG, Plug-Ins, Jacky Retail, Grand Stores, Techlink, and Jurassic, among others. Visitors can also expect a series of promotional events supported by major consumer brands such as Samsung, Nikon, Hisense, Huawei, Toshiba, HP, Quantum, Philips, and AOC.
Antoine Georges, Managing Director, DOME Exhibitions, said: “ADES 2015 is now established as a definite consumer event to discover new innovations in consumer electronics. In addition to offering exclusive deals and huge discounts on everything from smartphones to cameras, the event will create a carnival-like atmosphere like never before through offering a host of action-packed leisure activities including the first ever ADES 2015 Robotics Zone, where we offer FREE robotics training, competition and gaming. Additionally, we have closely worked with participating outlets and consumer brands to make sure that the ADES 2015 visitor feels a real difference in the prices of gadgets that they purchase through the promotion shows.”
Marco Vocale, Head of Corporate Marketing, Samsung Gulf Electronics, said: “Thousands of consumers come to ADES to get their hands on the latest electronics, and we could not be happier to introduce them to our newest range of products and devices. At this year’s show, we are showcasing the phones that have redefined our Galaxy S series, the Galaxy S6 and Galaxy S6 edge. Perfect combinations of beauty and purpose, these new mobiles feature the most advanced technology, and are available right now for pre-booking at the Samsung stand. In addition to our new flagship devices, we also have our full range of digital appliances on display, along with our smart TVs.”
The largest consumer electronics exhibition in Abu Dhabi, the event offers exclusive deals and bundled attractions on a wide range of consumer products from leading brands. This includes ‘Visit and Win’ raffle draws that gives every visitor a chance to win a wide range of electronic gadgets, as well as Etihad Airways tickets and a Ford Mustang 2015.
ADES 2015 convenes at a time when the country’s domestic consumer electronics market is expected to increase in value to US$4.8 billion by end of 2015. The event provides exhibitors with an ideal platform to showcase products and services related to information technology, consumer electronics, mobile technology, lifestyle and leisure, as well as gaming, home and office automation appliances, sports and medical equipment, security and control systems.
In 2014, the event attracted 35 exhibitors and close to 60,000 visitors while generating AED35 million in total sales value.
DOME Exhibitions, organisers of ADES 2015, hosts consumer retail exhibitions in the emirate of Abu Dhabi to provide UAE-based businesses with visibility in the global marketplace.