Brazen MENA, ranked among the 100 Best PR Agencies in the World*, has officially launched in Asia Pacific with offices in Singapore and Kuala Lumpur, and the appointment of Angeline Tan as General Manager, APAC.
Tan brings 19 years of experience across integrated communications, brand reputation and business growth in Asia Pacific, EMEA and beyond. She has built and protected the reputations of leading brands across the region and understands how culture, media and commercial reality intersect in each APAC market, and how global expertise is made to work at a local level. Throughout her career, Tan has led communications strategies and creative production for global and regional brands, including Netflix, Dutch Lady Malaysia (part of the global dairy leader FrieslandCampina), and consumer health company Haleon. She has also been named a judge for the 2026 Asia-Pacific SABRE Awards, the region’s benchmark for excellence in public relations.
“In a region as diverse as APAC, the most powerful stories are shaped with both insight and cultural understanding,” said Angeline Tan, General Manager, APAC. “Brazen has built its reputation on doing things the right way, with strategy, intelligence and genuine care for clients. Communications here need cultural fluency and strategic depth, underpinned by real data. I am proud to lead the agency’s next chapter in Asia Pacific.”
Brazen MENA enters APAC with a track record built over more than a decade in the Middle East, where the agency has represented over 500 brands across luxury, lifestyle, hospitality, fashion, beauty, corporate, and government sectors. Global clients, including Marriott, Abercrombie & Fitch, SKIMS, Hilton, Veuve Clicquot, and Raffles, have trusted Brazen MENA to build and protect their reputations in competitive, fast-moving markets.
The agency has already begun building its APAC portfolio. Brazen MENA & APAC is now working with Bosom, a maternal-care platform that connects mothers to trusted lactation and mental health specialists through secure consultations. This reflects the quality of work Brazen MENA is known for: representing brands with a clear point of view that operate in categories where credibility and trust are commercial drivers.
As part of RAIYN, the trust-led communications network of more than 700 professionals across MENA and beyond, Brazen MENA & APAC gives clients in the region access to an integrated platform spanning strategy, creativity, digital, and intelligence. RAIYN operates within News Group International, which also owns CARMA, the global media intelligence company, meaning every client engagement is underpinned by real-time data, analysis and insight from day one.
“APAC is one of the most exciting regions in the world – fast-moving, reputation-conscious and home to some of its most ambitious brands. It demands cultural fluency, strategic depth and communications built on insight. That is what we have spent more than a decade delivering for some of the world’s most recognised brands, and that is what Angeline and the team will bring to clients here.”- Louise Jacobson, Managing Partner, Brazen MENA & APAC