WIRED announced the appointment of Carla Sertin as Head of Editorial Content for WIRED Middle East, effective November 10th, 2025, marking a new chapter in the brand’s strategic direction under Condé Nast’s owned and operated portfolio in the region.
Based in Dubai, Sertin will lead the brand’s editorial direction driving its mission to tell the region’s most important stories at the intersection of technology, science and culture.
Commenting on Carla’s appointment, Katie Drummond, Global Director of WIRED said: “Carla’s appointment marks a pivotal new chapter for WIRED Middle East. With her deep understanding of the region and bold editorial vision, she will lead the team in showcasing the Middle East’s remarkable technological innovation.”
Thomas Khoury, Managing Director of Condé Nast Middle East, added: “Bringing WIRED Middle East under Condé Nast’s owned and operated portfolio reflects our investment in the region’s fast-evolving media and innovation landscape. With Carla’s Editorial leadership, we are building a future-facing platform that amplifies the region’s influence in the global innovation economy and positions the title as the definitive voice on technology and transformation in the Middle East.”