Empyre Communications, Dubai’s PR and Communications powerhouse, has been appointed as the official PR agency for World of Coffee Dubai 2026, the Middle East’s leading coffee industry event organised by DXB LIVE, the event management and experiential agency of Dubai World Trade Centre (DWTC), in collaboration with the Specialty Coffee Association (SCA).
Taking place from 18–20 January 2026 at Za’abeel Halls 1, 4, 5 and 6 of the Dubai World Trade Centre, the fifth edition of World of Coffee Dubai will once again bring together producers, roasters, traders, and coffee experts from around the world, uniting the global community in a celebration of innovation, sustainability, and craftsmanship. The 2026 edition is set to be the most expansive to date, featuring exhibitors from over 77% international markets and drawing global attention to the UAE’s thriving coffee sector.
Empyre Communications will lead the event’s full PR strategy and media outreach, spotlighting Dubai’s growing role as a global hub for coffee trade and culture. The appointment marks the agency’s first partnership with DXB LIVE, underscoring its expanding influence across large-scale trade and experiential events in the region.
Commenting on the partnership, Stephanie Farah, Managing Director & Founder of Empyre Communications, said: “We’re incredibly proud to be joining forces with DXB LIVE for the upcoming edition of World of Coffee Dubai. This partnership represents an exciting step for Empyre Communications as we bring our storytelling expertise to one of the region’s most dynamic and internationally-recognised events. World of Coffee Dubai has become a beacon for creativity, culture, and connection, and we look forward to amplifying that narrative across local and regional media.”
Returning for its fifth edition, World of Coffee Dubai 2026 will host a dynamic line-up of exhibitions, workshops, and national championships, including the UAE National Barista Championship, Cup Tasters Championship, and Roasting Championship, uniting professionals, brands, and enthusiasts in a three-day celebration of coffee culture and innovation.