PRCA Mena has officially opened registrations for the Young Lions PR Competition 2025, a unique platform for public relations professionals aged 30 and under to showcase their creativity and strategic thinking. This regional competition selects the top team to represent Mena at the Cannes Lions International Festival of Creativity, one of the world’s most prestigious industry events.
In 2023, Judy Bakieh and Sarah Al Salem from Gambit Communications, a PRCA Mena member, made history by winning both the regional and global competition, demonstrating that exceptional talent from this region can excel on a global platform.
Designed to simulate the intensity and innovation required on a world stage, the competition challenges participants to craft a campaign for a local charity in just 24 hours. The process mirrors the structure of the Cannes competition, offering young professionals a valuable opportunity to refine their skills and gain international recognition.
Conrad Egbert, Head of PRCA Mena, said: “The Young Lions PR Competition is an exceptional opportunity for the region’s talent to shine globally. It’s not about winning; it’s about demonstrating the region’s creative strength and strategic acumen to the rest of the world. I encourage all eligible teams to seize this opportunity and showcase what they’re capable of.”
Key Details:
Registration Opens: Tuesday, 21 January 2025, 12:00 pm GST
Registration Closes: Thursday, 6 March 2025, 5:00 pm GST
Cost to Enter:
PRCA Mena Member Teams: AED 2000
Non-Member Teams: AED 3000
Competition Timeline:
Charity Revealed: Tuesday, 11 March 2025
Creative Brief Issued: Wednesday, 12 March 2025, 10:00 am GST
Entries Due: Thursday, 13 March 2025, 10:00 am GST
Finalists Announced: Monday, 24 March 2025
Finalist Presentations: Tuesday, 15 April 2025 (via Zoom)
Winners Announced: Wednesday, 16 April 2025
The winners will travel to Cannes in June 2025, with PRCA Mena covering the cost of competitor passes for the festival.