Nawfal has been a key member of the Anantara team since starting as a Management Trainee at Al Baleed Resort Salalah in 2017
Al Baleed Resort Salalah by Anantara are delighted to announce the appointment of Nawfal Abdullah Saleh Mbamba as Director of Marketing and Communications.
Achieving this significant career landmark at just 28, Nawfal has been a key member of the Anantara team since starting as a Management Trainee at Al Baleed Resort Salalah in 2017. Showing clear leadership skills and an unfailing dedication to the resort’s values and objectives, Nawfal has quickly progressed earning regular promotions to reach the office of director in under seven years.
After graduating with a Bachelor of Business degree in Tourism Management from Swinburne University of Technology in Melbourne, Australia, Nawfal joined the Anantara family in Oman where he showed a strong aptitude for creating impactful marketing content that resonates with an international audience. After just one year, he was appointed Marketing Executive before becoming Assistant Marketing & Communications Manager in November 2019.
In May 2021, Nawfal expanded his horizons by relocating to the UAE where he took a role as multi-property Marketing & Communications Manager for Anantara The Palm Dubai Resort and Anantara World Islands Dubai Resort. Here, Nawfal was instrumental in crafting and implementing content strategies which boosted the reach, reputation, and revenue of the resorts, and the wider Anantara brand.
Between December 2023 and January 2024, Nawfal was recruited to a month-long task force as Acting Head of Marketing & Communications for Banana Island Doha Resort by Anantara in Qatar. There, he oversaw social media management, content creation, influencer hosting and setting brand standards. Success in this position highlighted Nawfal’s versatile skills and commitment to the brand which made it an easy choice to welcome him back to Al Baleed Resort Salalah by Anantara as Director of Marketing and Communications.
“Nawfal is no stranger to our team,” remarked Andrea Orrú, General Manager, Al Baleed Resort Salalah by Anantara. “His familiarity with our resort and exceptional contributions during his earlier tenure make his return even more special. With his proven track record and deep understanding of our values and objectives, Nawfal is well-equipped to lead our marketing and communications efforts to new heights.”
Nawfal added, “Since my graduation, I have spent my entire career with Anantara and it has always felt like home. I am enthusiastic about the opportunity to leverage my extensive experience to further elevate our content initiatives for Al Baleed Resort Salalah by Anantara and the wider Minor Hotels family.”
Nawfal will be responsible for creating, driving, and overseeing all communication strategies to promote and position Al Baleed Resort Salalah by Anantara as a leading property within the global luxury hospitality market. Using his experience, passion, and proven talent, he will lead a dedicated team to strengthen successful relationships and a prodigious brand image while driving outstanding awareness of the resort in every market.
