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13 Apr 2026 07:39

Tech & Start Up The Latest

Fortis Redefines Business Operations with POS & CRM for UAE Merchants and Their Customers

Fortis is a leading provider of POS and CRM solutions, empowering small and medium businesses worldwide to streamline their operations and enhance customer interactions.

With over a decade of experience, the founding team has gained the trust of 30,000 merchants across various industries in other countries and under another brand, serving more than 8 million customers. Now the company is launching in the UAE, headquartered in Dubai, and is committed to supporting local businesses with cutting-edge payment solutions.

Fortis is developed to connect merchants and customers to generate more revenue for merchants while providing a seamless omnichannel experience to customers. The simplicity and user-friendly interface sets Fortis apart from all-in-one solutions offering what merchants need without any unnecessary functionality.

Fortis POS & CRM Solution offers a platform to serve customers both online and offline. The versatile system accommodates various payment methods, allowing businesses to accept payments by cash, card, or through convenient online links. Entrepreneurs can now expand their reach and sales through web stores or WhatsApp, providing a seamless shopping experience for customers.

Key features of Fortis POS & CRM will include:

Versatile Payment Options: Let customers pay where and in the way that suits them – be it cash, card, or online links.

Omnichannel Sales: Reach and serve customers both online through web stores or via WhatsApp, and offline in a store, service point or at home;

User-Friendly, Attractive and Modern Interface: Fortis provides a simple and easy-to-use solution with a friendly interface, catering specifically to small retail and service businesses. Employees won’t need to spend 15 days learning with Fortis; they’ll figure it out quickly. Sleek design, intuitive navigation, responsive and adaptive interface;

Operation through Web and Android smartPOS: The system works seamlessly online through web platforms and Android POS smart terminals;

Loyalty Programs and Memberships: Introduce personalized loyalty programs and memberships to encourage customer retention and increase sales.

Appointment Management: Efficiently manage appointments to simplify the process of receiving a service;

Delivery Kit: Fortis POS & CRM is at the heart of any business. If a merchant need, Fortis provides an Android-based Smart POS, empowering with the capability to seamlessly accept payments;

Alberto Caruso, CEO Fortis Digital Solutions, commented on the entry into the UAE market: “At Fortis, we specialize in understanding the pulse of small businesses. In a world dominated by all-in-one solutions, we remain committed to the essentials: customers and payments. Our mission is to connect merchants and customers seamlessly, creating a user-friendly experience that transcends convenience.”

Local Commitment:

Fortis proudly announces its commitment to the UAE market with its main office and the majority of its staff based in Dubai. The company is dedicated to the local community, actively hiring and developing a skilled local team to better serve businesses in the region.

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