In a recent development that marks a new era for the digital media domain in the Middle East and North Africa (MENA) region, two significant players have joined forces.
Dailyhunt MENA, a prominent content and news aggregator in the region, has teamed up with Saudi Research and Marketing Group (SRMG), a leading publisher. This move is anticipated to not only augment the distribution of SRMG’s content (Arab News, Ashraq al-Awsat, Satyidaty, HIA, Malayalam News, About Her, Urdu News, Akhbaar 24, Sports 24, Arrajol, Al Jamila, Robb Report Arabia, Al Eqtisadiah, Arriyadhiah, Al Majalla, List Magazine, Billboard Arabia) on an international arena but also enhance Dailyhunt MENA’s global presence.
As a technology-centric enterprise, Dailyhunt harnesses the power of Artificial Intelligence and Machine Learning to curate personalized feed suggestions. This analyzes user engagement metrics, such as click-through rates and time spent on content. This information helps refine content curation strategies to better align with user expectations. With this valuable insight, Dailyhunt MENA stays ahead in content curation and providing fresh and relevant information for individual users.
Expanding Global Reach
The burgeoning power of digital media is underscored through this partnership, highlighting the critical need for accessible content across diverse linguistic landscapes. Dailyhunt MENA is poised to serve its substantial user base — comprising over 350 million active monthly users across India and MENA — with SRMG’s distinguished publications. This initiative will undoubtedly enrich the user experience as they leverage the platform to keep pace with current events, hyper-local, local and global occurrences.
Enhancing User Experience
With predictions from a Statista report pointing to the number of mobile internet users in the MENA region climbing above 350 million by 2025, and the Gulf Cooperation Council (GCC) leading in mobile internet penetration rates, the landscape for digital content is ripe with potential. The UAE alone boasts an impressive smartphone penetration rate of over 96 percent as of 2023. This signals a fertile ground for Dailyhunt’s innovative content delivery, including the newly launched ‘Xpresso’ feature. Xpresso presents news in a story format, catering to users who desire quick, engaging updates.
Dailyhunt MENA will not only promote SRMG’s Arabic content in the MENA region but also amplify its reach with English, Malayalam and Urdu in the Indian subcontinent with Dailyhunt, the largest content aggregator in India. This is achieved via the localized version of the application, ensuring that language preferences are honored and that diverse audiences are reached globally.
Shekhar Iyer, Director and General Manager of Dailyhunt MENA, expressed his views on the collaboration: “The amalgamation of SRMG’s content within Dailyhunt will enrich the MENA audience experience and align with their language needs, especially Arabic. This venture underscores Dailyhunt’s dedication to eradicating language barriers and delivering extensive news coverage to its multifaceted user community. It heralds an era where quality journalism surpasses geographical and linguistic confines, becoming universally accessible through the power of technology. This is a stride towards fostering a well-informed and interconnected global society, where content is not just passively consumed but actively experienced in novel and meaningful ways. With AI and ML, we can revolutionize content curation by automating and optimizing various aspects of the process, resulting in a more tailored and engaging user experience.”
The synergy between Dailyhunt and SRMG is set to elevate the standard for content curation and dissemination within digital ecosystems. This collaboration is more than a mere partnership; it is a benchmark for future media alliances aimed at enriching content accessibility and engaging users across various languages and geographies. It underscores a future where technology serves as a bridge, connecting cultures and communities through the shared experience of quality journalism.
