Saudia, the national flag carrier of Saudi Arabia, has achieved a significant milestone, reaching a brand value of $1.1 billion, a remarkable 34% increase from the previous year. This achievement underscores Saudia’s commitment to innovation and excellence within the global aviation industry.
Brand Finance, a leading independent brand valuation consultancy, has recognized this growth as part of its comprehensive annual report on airline brands globally for 2025. The assessment considers various factors including business performance, strategic initiatives, and audience perception to determine overall brand strength.
Key achievements contributing to this success include Saudia Group’s landmark deal with Airbus for 105 new aircraft enhancing fleet capabilities; the innovative BLVD Runway theme park that captured unprecedented engagement across the Kingdom; recognition by Skytrax as ‘World’s Most Improved Airline 2024’; consistent high On-Time Performance (OTP) rates; and other numerous awards for outstanding guest experience—all reinforcing Saudia’s reputation for excellence.
Khaled Tash, Chief Marketing Officer of Saudia Group said: “Achieving a brand value of $1 billion is a testament to our strategic initiatives and operational excellence, as well as the unwavering trust and loyalty of our guests. At Saudia, we are committed to pushing the boundaries of innovation in aviation, ensuring that every journey with us is a step towards excellence.”
Notably, Saudia first entered the Brand Finance Top50 global airline brand value ranking in 2021 with an initial valuation at $506 million. Since then, it has more than doubled its brand value over these four years and now holds position #32 in this prestigious ranking.
