Wizz Air Abu Dhabi, the ultra-low-fare national airline of the UAE, in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), provided travellers with an enriching and unforgettable experience in Abu Dhabi, through its innovative ‘Let’s Get Lost’ campaign, flying a group of explorers from Milan to Abu Dhabi for a once-in-a-lifetime getaway.
The campaign saw a group of adventure seekers, influencers, and bloggers board a mystery Wizz Air flight from Milan, unaware of their destination until they touched down in Abu Dhabi. Upon landing, they were welcomed with Emirati hospitality and immersed in a wide range of cultural experiences. From exploring the city’s vibrant cultural landmarks to experiencing its awe-inspiring natural landscapes, the campaign solidified Abu Dhabi’s global position as a must-visit destination.
Tamara Vallois, Head of Commercial of Wizz Air Abu Dhabi, said: “Wizz Air Abu Dhabi is committed to providing exciting and unique travel opportunities, and the ‘Let’s Get Lost’ campaign, in partnership with DCT Abu Dhabi, showcased the very best of the WIZZ way of travel in our home Emirate. Abu Dhabi is a truly world-class destination, offering unbeatable adventure and breathtaking landscapes. It was amazing to see the smiles of our diverse group of participants as they enjoyed delicious food, thrilling experiences, and unforgettable moments. We encourage travellers of all ages to take advantage of our ultra-low fares to experience the very best of Abu Dhabi and beyond on a well-deserved vacation.”
To highlight Abu Dhabi’s diverse attractions, DCT Abu Dhabi designed a bespoke itinerary showcasing the emirate’s distinct blend of culture, adventure, and entertainment. The success of this strategic partnership demonstrates DCT Abu Dhabi’s dedication to promoting tourism, raising the emirate’s global profile, and driving sustainable economic growth.
Abdullah Yousuf, Director of International Operations at DCT Abu Dhabi, said: “Our collaboration with Wizz Air in the ‘Let’s Get Lost’ campaign was a strategic move that underscored our commitment to innovative marketing approaches. By providing an element of surprise and excitement, we not only promoted Abu Dhabi as a premier destination but also enhanced our position as a world-class tourist destination. This partnership is aligned with our broader strategy of fostering international collaborations to drive sustainable growth in Abu Dhabi’s tourism sector.”
As a key player in Abu Dhabi’s sustainable tourism growth, Wizz Air Abu Dhabi continues to offer ultra-low-fare travel to an expanding network of destinations, including Alexandria (Egypt), Almaty (Kazakhstan), Amman (Jordan), Baku (Azerbaijan), Beirut (Lebanon), Belgrade (Serbia), Bishkek (Kyrgyzstan), Cairo (Egypt), Cluj (Romania), Dammam (Saudi Arabia), Gabala (Azerbaijan), Kutaisi (Georgia), Larnaca (Cyprus), Male (Maldives), Madinah (Saudi Arabia), Astana (Kazakhstan), Samarkand (Uzbekistan), Sarajevo (Bosnia), Sohag (Egypt), Tashkent (Uzbekistan), Turkistan (Kazakhstan), Tirana (Albania), Varna (Bulgaria), and Yerevan (Armenia) among others.