Dyson is reinforcing its commitment to the Kingdom of Saudi Arabia with the opening of a new Dyson Demo Store in Jeddah, further solidifying the importance of the Saudi market with its growing presence in the region. Opened at Red Sea Mall in Jeddah, the new store will offer immersive experiences that bring Dyson’s pioneering technology to life.
The new Dyson Demo Store will showcase the brand’s full product portfolio, including hair care, floor care, environmental care, and audio innovations. Customers will have the opportunity to receive personalized technology demonstrations and expert advice from brand specialists, ensuring an interactive and educational shopping experience.
The Red Sea Mall store in Jeddah opened February 27, spanning 120 sqm and strategically located at the mall’s main entrance, opposite Bateel Café. The store features two private styling stations and for the first time in the Kingdom a wash basin. The styling stations are suitable for veiled customers, allowing visitors to trial Dyson’s advanced hair care technology and book styling sessions upon request. Stylists will demonstrate the latest products, including the Dyson Airwrap i.d.™ multi-styler, the Supersonic Nural™ hair dryer, the Dyson Airstrait™ and Dyson Corrale™ cord-free straightener, offering personalized sessions tailored to each visitor’s needs to help them choose which device to take home.
Additional to the styling stations, the store offers customers access to Dyson’s full range of its newest innovations such as the 360 Vis Nav™ robot vacuum, the Big+Quiet™ Purifier, and the sleek OnTrac™ headphones, which offer 55-hour run time.
The new store opening represents another significant milestone in Dyson’s expansion in the Kingdom, following the successful launch of the flagship store in Nakheel Mall, Riyadh last year. Dyson remains dedicated to providing consumers with direct access to its cutting-edge technology, creating dedicated spaces for immersive, hands-on experiences. The brand continues to focus on enhancing the in-store experience, allowing customers in Saudi Arabia to explore, test, and discover its revolutionary technology up close.