Leasing Gains Ground Among High-Income Residents
A recent survey by Audi Abu Dhabi and Al Ain reveals a growing inclination towards leasing options, with 85% of respondents familiar with leasing as a form of vehicle ownership. This trend was particularly pronounced among higher-income demographics earning above AED 40,000 per month (97%), with nearly 4 in 10 expressing a preference for leasing to meet their short-term needs.
Respondents inclined towards leasing highlight various factors influencing their decision: 16% opted for leasing due to their short-term usage requirements, 20% favour leasing for financial flexibility while exploring high-end EVs and luxury vehicles, and 21% prefer leasing to avoid high down payments and enjoy fixed monthly payments, eliminating concerns about fluctuating interest rates. Despite the interest in leasing, 57% of respondents still prefer car ownership, citing long-term ownership benefits and the ability to sell the car later, with 25% of respondents believing they will be able to sell the car for a good price, making buying a more attractive option for them.
Scott Shears, General Manager of Audi Abu Dhabi and Al Ain, commented: “As the automotive industry evolves, so do the preferences of car buyers. Leasing is an excellent way for customers to experience the latest in automotive technology without the high upfront costs and long-term commitments associated with ownership. As reflected in our survey, the high-income demographic represents a key audience for leasing programmes offered by premium brands. Our leasing plans are designed to offer flexibility and convenience, ensuring that more people can enjoy the benefits of driving a premium Audi.“
To cater to this growing interest, Audi Abu Dhabi and Al Ain has introduced attractive leasing offers on a range of models including, two of their premium electric vehicles, the Audi Q8 e-tron and e-tron GT models, as well as the Audi A5 and Audi Q5. The Audi Q8 e-tron is available on a 36-month leasing plan at AED 5,799 per month, which includes service and maintenance, insurance and registration, and a free home charger with installation. The Audi e-tron GT can be leased on a 24-month plan at AED 7,850 per month, with the same benefits. The Audi A5 starts from just AED 3,600 per month, and the Audi Q5 from AED 3,650 per month.