Cinépolis Cinemas in the Gulf region has announced that Motivate Val Morgan will serve as the exclusive cinema advertising sales partner across its cinema circuit in the Middle East.
Cinépolis, a leading Mexican owned cinema exhibitor and the 3rd largest movie theater circuit in the world, created a joint venture with the Dubai-based Al Tayer to build and operate cinemas across the GCC region. In Saudi Arabia, Al Tayer Group and Cinépolis have partnered with Al Hokair Group, a leading hospitality and entertainment operator in the MENA region, to set up movie theaters in 15 major cities across the country. Cinépolis Cinemas opened its first cinema in Bahrain in January 2019. Today, the cinema exhibitor operates 68 screens across 7 locations in Bahrain, Oman, UAE and Saudi Arabia.
Motivate Val Morgan, the leading cinema advertising company in the Middle East, is a joint venture between Motivate Media Group and Val Morgan Cinema Advertising representing on and off screen advertising interests of leading cinema chains in the region. Connecting brands to cinema for over two decades, Motivate Val Morgan is the most awarded cinema advertising partner in the world for interactive activations.
“At Cinépolis, we are always seeking out new and innovative engagement opportunities and communication channels with our audiences. Partnering with Motivate Val Morgan, the pioneer in advertising sales throughout the region, provides us with the platform to do so. I have no doubt both our brands will greatly benefit from this alliance” said Alejandro Aguilera, CEO of Cinépolis Cinemas in the Gulf.
Commenting on the partnership, Ian Fairservice, Managing Partner of Motivate Media Group and CEO of Motivate Val Morgan, said, “We are pleased to further expand Motivate Val Morgan’s presence in the region with this exciting partnership and look forward to working alongside the Cinépolis team.”
Over the next 12 months, Cinépolis Cinemas plans to continue its growth path throughout the Kingdom, with the aim to have 100 operational screens by 2023.
Motivate Val Morgan now services the majority of cinemas in the region, representing 900+ screens across 90+ cinemas in UAE, Oman, Lebanon, Egypt, Qatar, Kuwait, Bahrain and Saudi Arabia.