Netflix has hired marketing veteran Bozoma Saint John, a former senior exec at Apple, Uber and most recently Endeavor, as its new CMO, the company announced.The former chief brand officer at Uber succeeds Jackie Lee-Joe, who is leaving Netflix for personal reasons.
Saint John will report to Netflix chief content officer Ted Sarandos.
“I’m thrilled to join Netflix, especially at a time when storytelling is critical to our global, societal well-being,” said Saint John. “I feel honored to contribute my experience to an already dynamic legacy, and to continue driving engagement in the future.”
Saint John was head of Global Marketing for Apple Music and iTunes and has worked on number of advertising and marketing campaigns featuring celebrities like Mary J. Blige, Taylor Swift, and more.
Starting in August, Saint John will be responsible for spearheading marketing initiatives for the global entertainment streaming business.