Annual Ipsos Affluent Survey Europe Results Announced as Euronews Marks Two Years in Operation in the Middle East
Euronews’ global monthly brand reach, both on TV and digital, peaked at a record 149.6M in the first quarter of 2020
As it marks its second year of operation in the Middle East, Euronews has retained its spot as the most watched [1] international news channel in continental Europe [2] among affluent viewers ahead of CNN International and BBC World News, as reported in the annual Ipsos Affluent Survey Europe (see methodology details below).
Broadcast globally in 160 countries and distributed to almost 400 million homes, including 67% of homes in the European Union and the UK, Euronews has produced shows from both its Dubai and Abu Dhabi bureaus since 2018. Its Middle Eastern team produces an array of topical programmes on business, lifestyle, travel and sci-tech, including shows like Inspire Middle East, Target, Focus, or Cult.
The Ipos Affluent Survey result confirms the strategy that was put in place three years ago by Euronews to create 12 distinct cross-platform language editions, with a unique “glocal” approach to news, with the channel giving Europeans access, in their native tongue, to bespoke global content that is tailored to the local audiences’ interests.
Euronews has retained a leading position in many European markets with the survey reporting that this year, Euronews has become the most watched international news channel in Spain, it has retained its number one spot in Italy, Russia and Portugal, and it comes close second behind CNN international in Austria, Germany and Hungary, and second behind France 24 in France.
Carolyn Gibson, Chief Revenue Officer and Member of the Executive Committee at Euronews Group said: “The Euronews global audience is growing exponentially year on year. Its brand of trusted news and information delivered in 12 local language editions is more important now than ever both in Europe and around the globe. We are Europe’s number one network, providing the perfect gateway for Middle Eastern brands and entities to tell their stories directly to the European customer.”
Measuring the media and marketing behaviour of Europe’s most affluent and influential consumers across 21 countries, the Ipsos Affluent Survey Europe also revealed that 70% of affluent Europeans are aware of the Euronews brand.
These figures complement the Global Web Index figures published in May for the first quarter of 2020, which show a steady increase in Euronews’ daily TV reach amongst all viewers, not just affluent, over the past year. The daily TV reach has grown by almost 40% between the first quarter of 2019 and the first quarter of 2020 and Euronews’ monthly brand reach, both on TV and digital, peaked at a record 149.6M in the first quarter of 2020.
The Global Web Index figures also revealed that Euronews audiences consider Euronews to be the most trustworthy and accurate international news channel, ahead of CNN International and BBC World News.
These new figures come after Euronews announced in May all-time high figures on its digital platforms, with an average of 30M unique monthly visitors on its website and app, in March and April; a figure that had doubled since December 2019.