CNN Style isn’t just a monthly TV show – its multi-media content will feature right across the CNN International network, with new segments and reports all under the CNN Style banner. The first of these will be The Invitation – a regular feature that will air in prime time shows CNN Today and The World Right Now with Hala Gorani. Starting on 20 April, CNN invites viewers to experience the personal workspace and headspace of the world’s most celebrated creatives, the homes they design, the runways they furnish, the exhibition spaces they fill.
The return to TV follows the successful launch of CNN Style on digital in July 2015. Since then, cnn.com/style has become a global destination that has collaborated with guest editors from Olivier Rousteing to Daniel Libeskind and Glenn Lowry, commissioned stylised content for CNN digital platforms and direct to social media, attracted a range of luxury advertisers and built a large audience with an average of 5.5 million unique users every month.
Cathy Ibal, Sales Director, CNN International said; “Luxury advertisers and premium brands naturally turn to CNN when they want to connect with upmarket audiences at scale. CNN Style coming to TV further strengthens our proposition to such brands following the commercial and editorial success of CNN Style launching on digital platforms last year. I’m already seeing strong interest from advertising partners as we develop a broad range of brand solutions around this unique cross-platform editorial product.”
With exclusive access to the biggest names and events, CNN Style will bring the worlds of art, luxury, fashion, autos, architecture and design to life for CNN’s global audience.