New research from the Arab Advisors Group analyzes and compares the social media presence of 40 Free-to-Air satellite channels in the Arab World. By mid-June 2015, National Geographic Abu Dhabi took the lead in the number of Facebook likes, while MBC Group had the highest number of YouTube subscribers on its channel.
Arab Advisors Group’s research revealed high levels of adoption of social media platforms by the 40 analyzed Free-to-Air satellite channels, in line with the increasing levels of adoption of social media among Internet users in the Arab world.
The categories of the analyzed channels are as follows: Children and Youth channels, General channels, Movies and Series channels, Music channels, News and Current Affairs channels, Religious channels and Sports channels. The analysis showed that all the selected channels had presence on Facebook by mid-June 2015.
A new report, “Social Media Use of Free-to-Air Satellite Channels in the Arab World 2015”, was released by the Arab Advisors Group on June 30, 2015 to the Strategic Research Service Media subscribers
“The high popularity of Facebook among Internet users in the region had encouraged channels to establish presence on the platform; by mid-June 2015, all selected channels had presence on Facebook” Ms. Hiba Rabadi, Arab Advisors Group Senior Research Analyst commented.
“The increasing adoption of social media in the region has encouraged Free-to-Air (FTA) satellite channels to take advantage of such platforms in order to extend their reach to viewers.” Ms. Joud Hazineh, Arab Advisors Group Senior Research Analyst added.
